In industry parlance, we call it Fizbo (FSBO), a.k.a., For Sale By Owner .. you, being said owner of course. FSBO is a great option for those who can pay attention to their own marketing, deal with queries and showings from the general public in an even and fair manner, and retain a real estate attorney who can review offers and deal with all legal aspects to the sale. I’ve come across some really successful owners who had the time, interest, and temperament as well as skill to sell their own …